![]() Fast Company, “Watching LeBron James salsa dance in this new Mtn Dew ad is the best thing you’ll see today” Recognition for Mtn Dew Rise’s The Morning Makes You : Ad Age Creativity Editor’s Pick of the DayĪd Age Agency Standout 2021, TBWA\Chiat\Day NYĪd Age Agency A-List 2020, TBWA\Chiat\Day NYĪd Age Agency A-List 2019, TBWA\Chiat\Day NY Juror (Video Advertising), LE BOOK Connections, Summer 2022 Panelist, “ Marketing, Messaging, And The Public Interest”, presented by the Center for Communication with the Mayor's Office of Media and Entertainment What About The Music (Podcast), Episode S3.005, “ Bryan Barnes & Shannon Murphy”īreaking and Entering Advertising (Podcast) #83, “ Creative Direction at adam&eveDDB with Shannon Murphy” Cannes Silver Lion - Print & Publishing, Consumer Services/Business to Business ![]() New York University - B.A., Comparative Lit & Cinema StudiesĪWARDS & PRESS Recognition for PNC Bank’s The 257-Year Calendar : I worked for agents in the talent, lit and film finance departments. I worked under president Jennifer Fox to help develop their film slate, which included “We Need To Talk About Kevin” with Tilda Swinton. ![]() Samuels Media was an indie film production company best known for producing “Michael Clayton”. Jan 2012 - March 2012 Miami Ad School San Francisco - Postgraduate Program for CopywritersĢ011 - 2012 Samuels Media - Development Assistant, Feature Films CNN Sans ™ & © 2016 Cable News Network.Clients: Nike, Johannes Leonardo, Ogilvy, Deutsch, Alto, Quality Meats, MullenLowe adam&eveDDB New York - Creative DirectorĬlients: jetBlue, Molson Coors, Sierra TBWA\Chiat\Day New York - Associate Creative DirectorĬlients: Mtn Dew, Nissan, Mayo Clinic, Columbia Journalism Review, The One Love Foundation, Brooklyn Film Festival, Yext, and many more Ogilvy & Mather New York - Associate Creative DirectorĬlients: Nationwide, Southwest Airlines Ogilvy & Mather New York - Senior CopywriterĬlients: IBM, Coca Cola Strawberry Frog New York - CopywriterĬlients: FujiFilm, Jim Beam, Reebok Y&R Chicago - CopywriterĬlients: BMO Harris Bank, Famous Footwear, Bel Cheese, Hampton Hotels BBH Mumbai (India) - Copywriter Intern Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account This summer, it’s launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand’s fruit juice that will be sold in the alcohol aisle. (KO) announced its third such collaboration between itself and an alcohol maker. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, sales have drastically slowed forcing the company to “ crush millions of cases of product” before it went stale. Nearly 20 years later, the flavor still has rabid fans that regularly post about it on Reddit and it has expanded to several different varieties, including sugar free.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. Notably, Boston Beer’s current CEO Dave Burwick was Pepsi’s chief marketer during that time and the beer company said he was “instrumental” in the flavor’s creation. The flavor was so popular that Pepsi starting selling it seasonally at stores about a decade later. The flavor was made to complement’s the chain’s Mexican-inspired food and give it an advantage over its competitors. (SAM) said the boozy beverage will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”īaja Blast first got its start at Taco Bell in 2004 in what was a first-of-its-kind deal between a fast food chain and a beverage maker. Hard MTN DEWĪnnounced in August 2021, the 100-calorie spiked seltzer is 5% alcohol by volume, caffeine free and has no added sugar.
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